ON PAGE OPTIMIZATION
• URL Structures
• Site Analysis
• Internal Linking
• Keyword Research
• Original, Effective & Keyword
• Keyword Density Reach Content
• Title Tags • Sitemaps
• Meta Tags • Robot.Txt
• Meta Description
• W3C Validation
• H1 Tags
• Track of Target Keywords
• ALT Tags
• Canonical issues resolve
• Google Webmaster Tools Accounts Setup and Registration
• Google Webmaster Tools Accounts Setup and Registration
• Google Analytics Accounts Setup and Registration
• Google Local / Maps Registration
• Broken Link Check
OFF PAGE OPTIMIZATION
• Directory submission
• Slide share submission
• Classified Submission
• Guest Posting
• Social bookmarking
• Article Submission
• Press Release Submission
• Blog submission
• RSS Submission
• Forum posting
• Link Building
• Reciprocal linking
• Do Follow Blog Commenting
• Forum Commenting Blog Book marking
• Blog Comment posting
• Press Release Comment posting
• Article Comment Posting
• Search Engine Submission
• Yahoo Answers
• Link Building
• Email Marketing(Email Sending)
• Pinging
• Micro Blog posting
• Video sharing
• Image Sharing
• Product Submission
• News Submission
• Product Review Submission
• Youtube submission
SMO
• Facebook Profile and facebook PPC
• Twitter Account
• Google+ Profile
• Pinterest
• Stumble upon
AD WORDS
• Google Adwords, Tracking and monitoring of key Marketing Metrics such as bounce rate, CTR,
CPM, CPA, CPC.
• Facebook PPC/business page
OUR WAY OF WORK HOW WE MAKE YOUR WEBSITE SEO FRIENDLY.....
It‟s hard to find
technical SEO information over the web. This cheat sheet is aimed at helping web developers
new to search engine optimization with improving their sites‟interaction with both search engines
and users. The SEO best practices outlined below apply to sites of all sizes and types and will
make your website easier to crawl and index. After all, search engine optimization often boils
down to making small modifications to different parts of your website. When combined with other
optimizations, these changes improve your site‟s user experience and subsequently its
performance in the organic search results.
SEOguidelinesdevelopers.
1. The Importance of Unique and Accurate Page Titles For each page on your website, indicate
the page title with a title tag. A title tag serves to tell both users of your site and the search
engines what topic the page covers. Ideally, you need a unique title for each page. The title for
your homepage can be your business name and include other important bits of information such
as a physical location or a few of your main business focuses.
SEO BEST PRACTICES:
• Choose a title that accurately describes the topic of the page‟s content.
• Each page should have a unique title tag.
• Use brief but informative titles.
2. A Page‟s Meta Description Tag A page‟s meta description tag summarizes what the page is
about. It can be onesentence long or it can be a short paragraph. Like the page‟s title tag, the
meta description tag also goes in the <head> tag of your HTML document. Meta descriptions tags
are important for pages on a website because these are often used as snippets for the pages by
Google.
SEO BEST PRACTICES:
• Use a description that accurately summarizes the content on a page.
• Use a unique description for each page.
3. Mind the Structure of Your URLs Organizing the documents on your website under descriptive
categories and file names keeps your website tidy and it helps Google better crawl the
documents. It also creates simpleto understand and userfriendly URLs. A URL that contains
relevant words provides users and the search engines with information about the page unlike
oddly named parameters. Also remember that the URL to a document is displayed as part of a
Google search result.
SEO BEST PRACTICES:
• Use URLs with words and not session IDs and other unfriendly parameters.
• It‟s advisable to use hyphens to separate words as they‟re treated as spaces by the search
engines, .e.g. homesforsale.html
• Use a simple directory structure to organize the content on your site.
• Provide only one URL to access a specific document to avoid splitting the reputation of that
content.
4. Navigation is Important The importance of the navigation of a website is twofold: to help
visitors find their way around the website and for the search engines to understand what content
is more important to the webmaster. Plan the navigation of your website based on your home or
“root” page, the starting place of navigation for many visitors.
SEO BEST PRACTICES:
• Develop a naturally flowing hierarchy for your content from general content to increasingly more
specific documents.
• Control most of the navigation on your site through text links. Avoid navigation based entirely on
javascript based dropdown menus – you‟re alright if the dropdown menu is CSS based and can
be navigated by the search engines.
• You need an HTML site map page and an XML Sitemap file.
• You need a custom 404 page for the occasional user who lands on a page of your site that does
not exist.
• URL Structures
• Site Analysis
• Internal Linking
• Keyword Research
• Original, Effective & Keyword
• Keyword Density Reach Content
• Title Tags • Sitemaps
• Meta Tags • Robot.Txt
• Meta Description
• W3C Validation
• H1 Tags
• Track of Target Keywords
• ALT Tags
• Canonical issues resolve
• Google Webmaster Tools Accounts Setup and Registration
• Google Webmaster Tools Accounts Setup and Registration
• Google Analytics Accounts Setup and Registration
• Google Local / Maps Registration
• Broken Link Check
OFF PAGE OPTIMIZATION
• Directory submission
• Slide share submission
• Classified Submission
• Guest Posting
• Social bookmarking
• Article Submission
• Press Release Submission
• Blog submission
• RSS Submission
• Forum posting
• Link Building
• Reciprocal linking
• Do Follow Blog Commenting
• Forum Commenting Blog Book marking
• Blog Comment posting
• Press Release Comment posting
• Article Comment Posting
• Search Engine Submission
• Yahoo Answers
• Link Building
• Email Marketing(Email Sending)
• Pinging
• Micro Blog posting
• Video sharing
• Image Sharing
• Product Submission
• News Submission
• Product Review Submission
• Youtube submission
SMO
• Facebook Profile and facebook PPC
• Twitter Account
• Google+ Profile
• Stumble upon
AD WORDS
• Google Adwords, Tracking and monitoring of key Marketing Metrics such as bounce rate, CTR,
CPM, CPA, CPC.
• Facebook PPC/business page
OUR WAY OF WORK HOW WE MAKE YOUR WEBSITE SEO FRIENDLY.....
It‟s hard to find
technical SEO information over the web. This cheat sheet is aimed at helping web developers
new to search engine optimization with improving their sites‟interaction with both search engines
and users. The SEO best practices outlined below apply to sites of all sizes and types and will
make your website easier to crawl and index. After all, search engine optimization often boils
down to making small modifications to different parts of your website. When combined with other
optimizations, these changes improve your site‟s user experience and subsequently its
performance in the organic search results.
SEOguidelinesdevelopers.
1. The Importance of Unique and Accurate Page Titles For each page on your website, indicate
the page title with a title tag. A title tag serves to tell both users of your site and the search
engines what topic the page covers. Ideally, you need a unique title for each page. The title for
your homepage can be your business name and include other important bits of information such
as a physical location or a few of your main business focuses.
SEO BEST PRACTICES:
• Choose a title that accurately describes the topic of the page‟s content.
• Each page should have a unique title tag.
• Use brief but informative titles.
2. A Page‟s Meta Description Tag A page‟s meta description tag summarizes what the page is
about. It can be onesentence long or it can be a short paragraph. Like the page‟s title tag, the
meta description tag also goes in the <head> tag of your HTML document. Meta descriptions tags
are important for pages on a website because these are often used as snippets for the pages by
Google.
SEO BEST PRACTICES:
• Use a description that accurately summarizes the content on a page.
• Use a unique description for each page.
3. Mind the Structure of Your URLs Organizing the documents on your website under descriptive
categories and file names keeps your website tidy and it helps Google better crawl the
documents. It also creates simpleto understand and userfriendly URLs. A URL that contains
relevant words provides users and the search engines with information about the page unlike
oddly named parameters. Also remember that the URL to a document is displayed as part of a
Google search result.
SEO BEST PRACTICES:
• Use URLs with words and not session IDs and other unfriendly parameters.
• It‟s advisable to use hyphens to separate words as they‟re treated as spaces by the search
engines, .e.g. homesforsale.html
• Use a simple directory structure to organize the content on your site.
• Provide only one URL to access a specific document to avoid splitting the reputation of that
content.
4. Navigation is Important The importance of the navigation of a website is twofold: to help
visitors find their way around the website and for the search engines to understand what content
is more important to the webmaster. Plan the navigation of your website based on your home or
“root” page, the starting place of navigation for many visitors.
SEO BEST PRACTICES:
• Develop a naturally flowing hierarchy for your content from general content to increasingly more
specific documents.
• Control most of the navigation on your site through text links. Avoid navigation based entirely on
javascript based dropdown menus – you‟re alright if the dropdown menu is CSS based and can
be navigated by the search engines.
• You need an HTML site map page and an XML Sitemap file.
• You need a custom 404 page for the occasional user who lands on a page of your site that does
not exist.
